Whether you've joined the land of freelancing as a side gig, as a way to have more freedom in your career, or you're just looking for a way to revitalize your online presence, it's important to take a strategic approach to marketing yourself as a freelance professional.
With the COVID-19 pandemic, many of us have transitioned to working remotely or have even lost our jobs. Family commitments may have increased, and you may be looking for a source of income that is flexible. Advantages of freelance work include independence, the ability to control your workload and your exposure. Freelance work can open up posiibilities not possible when you are working for someone else.
On the other hand, you don't have a dedicated marketing department or social media coordinator to market your work and abilities. The burden is on you to find clients and convince them you are the person to hire. Just as freelance work is attractive to you, its attractive to mnany others, making freelance bids competative.
Your freelance marketing approach should focus on 2 things: publicity and visibility. Let's dive in.
If you're like me and have started a small business in line with your passion, accounting probably isn't your forte (or passion, for that matter!) So how can you make sure that this key financial part of your business is not only efficient but done correctly?
Minimizing the effort it takes to manage your finances - as a small business owner or as an individual - is key. Why? So that you spend time on your passion and not the logistics.
Infographic: University of Alabama Birmingham
Read on to learn about 3 ways to manage your finances in your small business
Having work-life balance isn't just something to think about, but something you should take steps to achieve. Breaking the constant cycle of working with hobbies, vacation, and any other activities or experiences that you're passionate about will help you be happier, healthier, and productive at work. When your entire identity isn't wrapped up in a single job, you build both your confidence and your resiliency.
It's important to have a life outside of school, and that life might consist of family, friends, and hobbies. Whether you engage in your hobbies for joy or for cash or for both, you can take some steps to leverage that hobby for some side hustle cash while in graduate school.
If you're musically inclined, today's post is for you. Let's talk about leveraging your love of music.
You may feel like you’re being pulled in a hundred different directions, trying to balance family life, work deadlines, financial pressures, and personal wellness.
By identifying your priorities and taking concrete steps to take back control, you can feel better both at work and at home.
Whether meeting a mentor-to-be for coffee and conversation or whisking through the second round of interviews for your dream job, making a great first impression is no longer limited to the meet-and-greet.
In this digital age, networking occurs as much online as it does in person. And people are more likely to reach out to you after Googling your name than from a business card at a conference.
What comes up for your name? Creating a professional online image is more than classifying your personal social media as private.
Let's talk about the combination of your in-person impression and your online footprint.
Why do people start their own business? It’s not easy, and the rewards can come and go. So why do it?
For some, the predictability of a 9 to 5 life doesn’t drive them – they feel unsatisfied and need something more. Perhaps they want more control, or they want to work for themselves. Both feed into the how small business owners do it all – accountant, data entry, HR manager, boss.
Forever on the go, the topic of burnout has hit headlines for many professions. From doctors working 36 hour shifts to businessmen with a cellphone glued to their ear, no group is immune.
They say list off all the things you'd like to prioritize in your life - fitness, friends, family, sleep, work - and then pick 2. With a lifestyle like that, seeing articles headlining "How to Actively Invest Your Money" and "3 Easy Steps to Get Fit" probably fall on deaf ears, on the couch, exhausted after a very long day at work.
We all go through cycles. like New Years resolutions, when we try to boost our productivity, even in our down hours.
As we work all day and night, we work ourselves on a fast track to burnout. Exhaustion, nervous break downs, and an overall reduction in productivity and even work means lost income - the very opposite of what we're all trying do. (Make money).
This post is about maximizing your earnings without contributing to burnout - how? By spending 1 hour of your day focused on it. Let's get started.
Running a modern business is all about how you adapt and evolve as a brand. Whether your brand is your company, or YOU yourself, incorporating change early on, continuously learning new skills, and focusing your marketing efforts will not only keep your business relevant in an ever-changing market, but help it soar to the top.
You can find countless tips on the internet and in self-help books on how to improve upon your company moving forward. Today we'll pare it all down to 3 tips to help you surge forward.
If you want to start your own business, you need to channel your ambition in the right way. With all of the competition in the marketplace, it'll take direction to stand out from the crowd. A clear business plan, preparation, and the skills and knowledge to back it up will make it happen. To get you started, we are going to talk you through four of the key principles of starting a business. Let's go!
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