3 ways to grow your virtual business

Do you own a virtual business?

Have you spent the past few years setting goals and constructing initiatives to improve your business growth and development?

​From solidifying your brand and boosting sales, the advantages of focused efforts to grow your virtual business can help boost your sales and visibility.

Photo by Windows on Unsplash

get a physical address

Part of the joy of running a virtual business is that it's virtual - which means you’re not confined to a single office block or store. This keeps expenses low (as you aren’t paying rent for business properties) and gives you much more freedom as you can work from anywhere in the world. 

You may have run into some issues with your virtual business not having a physical address. From mailing lists requiring a physical address or showing up on Google Business, having a physical address can help you establish credibility and separate business mail and personal mail.

optimize website ranking

Taking steps to boost your website ranking on search engines such as Google, Bing, and Yahoo can widen your reach, boost web traffic, and improve ecommerce sales. Did you know that the first suggestion on Google gets 33% of all web traffic for its search terms, and hardly any users will click on the second page of suggestions?

Here are several ways you can improve your search engine ranking: 

• Embedding SEO keywords and phrases into your content.
• Ensuring your content is well-formatted, using headings and subheadings.
• Optimizing your site for mobiles and other devices. 
• Including alt descriptions underneath your images and videos.
• Incorporating video content into your website. 
• Securing high-quality backlinks to reputable, trustworthy sites.

engage on social media

Not only is a strong social media presence crucial for capturing new customers across diverse platforms, but it also serves as a credibility boost as many people will research your company prior to making that first purchase, especially if purchasing directly from your site rather than another retailer such as Etsy or Amazon. 

To make a great first impression, have a cohesive brand strategy across all platforms while tailoring your advertising approach to each audience. If your audience on Instagram is younger than your audience on Facebook, or tends to purchase different items, then tailor your content to those different audiences. 

Social media is also an accessible way to connect with your audience - if you engage with comments and DMs. If you do, you can strengthen relationships with customers and turn one-time or potential buyers into loyal customers.