Whether you've joined the land of freelancing as a side gig, as a way to have more freedom in your career, or you're just looking for a way to revitalize your online presence, it's important to take a strategic approach to marketing yourself as a freelance professional.
With the COVID-19 pandemic, many of us have transitioned to working remotely or have even lost our jobs. Family commitments may have increased, and you may be looking for a source of income that is flexible. Advantages of freelance work include independence, the ability to control your workload and your exposure. Freelance work can open up posiibilities not possible when you are working for someone else.
On the other hand, you don't have a dedicated marketing department or social media coordinator to market your work and abilities. The burden is on you to find clients and convince them you are the person to hire. Just as freelance work is attractive to you, its attractive to mnany others, making freelance bids competative.
Your freelance marketing approach should focus on 2 things: publicity and visibility. Let's dive in.
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