If you have an eCommerce store, then you know it's a great way to make sales with less ongoing effort. You can generate sales around the clock and around the world without extra expense or retail staff.
However, if you don't put in the time upfront then you may face some issues that cause lost revenue.
poor quality images
When shopping online, customers are limited to the images you provide and the description you write about your business products. Not only should your images and descriptions be attractive, but they must always be informative. Consider showcasing the product from different angles, on different models, and in a way that shows scale. Use natural lighting so colors are as accurate as they can be.
Explore websites selling similar items to yours and see what information they include about themselves and about their items. Be sure to include important information so that customers can make an informed purchase. This information may include dimensions, size charts, ingredients, model information, etc. If you have product reviews, have them on the same page as the item so customers can see relevant reviews without having to leave the page.
If you have a complex checkout process, customers may not follow through to placing their order. Take steps to guide your customers through the process, with options to save their details at the end so that its easier when they return.
Be sure to advertise your shipping costs clearly on your website. Why? Many customers abandon their cart because they don't see the shipping cost until the end of the checkout process.
If you need to make substantial changes to your eCommerce site, consider a total website redesign with WEBX360.
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