4 tips for increasing your brand visibility

Whether you are looking to connect with new customers or improve your ecommerce sales numbers, visibility is a key to success in business. Today's post has 4 tips for your business development plans, focusing on visibility.

Photo by Austin Distel on Unsplash

put your brand out there

It takes 5 to 7 impressions for people to remember a brand. That means you need to outline a plan to improve exposure to your brand - from attending local events and trade shows to increasing your online presence. Posting a tweet here and there or posting on LinkedIn once a month isn't enough. Identify the barriers to doing more (do you need someone with that dedicated task? Do you need an app to schedule your posts?) and find solutions.

make an app

You may have noticed more and more that when you navigate to a company's website on your mobile phone, a banner pops up at the top letting you know that you'll have a better experience if you use their app. Apps can improve your credibility with your customers and make you appear more professional. It can also boost sales as 85% of shoppers prefer apps over mobile websites. However, creating an app is easier said than done, particularly if your business is not in the tech field and you don't have a dedicated tech team. 

If that sounds like you and your business, you can hire development team members or consultants who can help create an app that meets your business goals while providing a more streamlined experience for your customers.

prioritize social media

Like I mentioned before with  increasing your brand's visibility, social media is a key step in that. Use social media to improve brand awareness, drive traffic towards your website or specific campaigns, and connect with your customers. Make a great first impression through planning out a social media campaign that is consistent with your brand and focused on the long-term. Content should be purposeful, interesting, and engaging - not overly sales driven. Social media is more than just 'likes' these days, and you can interact with your customers through stories for a behind-the-scenes look, and respond to direct message inquiries. The more active your business is on social media, the more the algorithms will work in your favor.

take a marketing course

If you don't have someone on marketing for your business, or if you're a solo entrepreneur launching on your own, it's important for you to understand the basics of marketing. Lifelong learning is a hot theme in today's business world, and there are a variety of platforms where you can sign up for a short course on marketing to get the lay of the land.

Hopefully this list of 4 tips is the kick-in-the-pants you need to revamp your strategy and goals!