Hosting a successful event is not only about showcasing your products or services but about leaving a long-lasting impression on your audience.
In a previous article, I discussed 7 tips for making your business event a hit, including smart payment methods, quality branding, and the importance of preparation.
Now let’s expand on those ideas and introduce some additional strategies to level up your event planning.
One powerful way to engage your audience is by including a conference within your business event. You can invite professional speakers who can inspire and educate your attendees. This is the opportunity to reach out to a mentor or a thought leader among your contacts, or even an organization specialized in finding speakers, such as Executive Speakers.
A captivating speech can touch the hearts of your customers, making them more likely to remember and support your business.
You can also feature industry leaders to present on topics specific to your products or services, or conduct panels for engaging sessions.
To maximize your event’s reach, you may want to consider streaming it online. Streaming will allow remote attendees to attend and be aware of your business. It is the perfect solution to make your event accessible to those who couldn’t attend in person.
You can also record the live stream for later use, which is the perfect opportunity to throw a register-only summary of the business event. I promise you'll get emails and questions the day of the event from attendees asking if they can access a recording later. This may give them the opportunity to spend more time networking in person than paying attention to the speakers.
It can also serve as valuable marketing content, which you can repurpose gradually as part of your social media activities in the weeks and months after the event.
You can’t throw a successful business event without giving your target audience plenty of time to prepare and schedule their attendance. Some events start their promotional campaigns almost a year before the due date. You want people to be able to put your event on their calendar and have plenty of time to request off work or put through the registration as a work expense.
For local business events, aim for at least 2 months prior. You can utilize social media, blog articles, landing pages, and email marketing to create interest and build tension. Reach out to local groups that maintain listservs and ask how to get your information in front of their members.
Hosting a successful business event requires a lot of work before, during, and after the event. From promoting to creating new lead generation paths, there are many strategies that can elevate your event.
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