7 tips for making your first business event a success

If you are a business owner who wishes to grow your customer base, it is important to try and attend events to increase your brand awareness. The more people you meet in person, the more customers you will attract and gain respect and trust from. 

If you are new to attending business events and promoting your business, follow these business strategies to improve your event success. 

use smart payment methods

It is wise to have smart payment methods in place so that if a client or customer wishes to purchase something from you then they can feel safe in doing so.  There are plenty of smart options available that will minimize your display and ensure that you can make successful transactions.

A smart payment terminal available here will ensure that you can successfully and seamlessly take payments at your trade show without needing to take an entire payment setup system with you. 

have multiple people working

​It is important and beneficial to have more than one person attending your stand. If you are talking with a new client or customer and someone is waiting, they might lose interest and go somewhere else. The more people you have attending your stand the more people can talk to customers and clients which will help you win new leads.

spend time on branding and marketing materials

Take advantage of the visual exposure at a trade show and spend time on designing your booth and on what marketing message you want to send.  

Look up tips for setting up your booth area, both in how to attract people to stop and talk with you, as well as optimize flow throughout the area if you have demonstrations or computer interactions. 

don't push people

Don't push your new customers and clients to make a sale or use your business after the event. Attending events, getting face time with customers, and building trust is a tried and true method of increasnig business.

have business cards

​It is a wise idea to have business cards ready for when you speak to new customers and clients. Some may opt to pick a business card from your table rather than talk extensively. You can also have QR codes posted around your booth that audience members can scan to save your information electronically. 

offer freebies

Instead of business cards, functional items like pens can be more effective at keeping your name around. You can also offer a discount to entice customers to your booth, and to try your services risk-free. You can also offer referral discounts to existing customers that send new business your way.

know the answers

Another effective way to run a successful business event is to know the answers to any question a customer or client throws at you, or know where to look for the information. If they ask for something you currently don't provide, don't get flustered. Thank them for the idea, and ask more about their thinking. Ask for their information so you can follow up. 


Hopefully these tips will help you be successful at any business event you host or attend.